Steve,a baseball fan who regularly goes to games right after work,is thirsty and hungry by the time he gets to the ballpark.He hopes and desires that the food and drink vendors will visit his section of the stands frequently.Another fan,Bart,who regularly has dinner elsewhere before he attends games,has a lower level of desired service from the food and drink vendors at the ballpark.In this example,Steve and Bart have different ____________ that shape their desired level of service.

Question

Quizplus · Accepted Answer

Steve and Bart have different personal needs - Steve has a need for food and drink since he is coming straight from work, while Bart has already eaten before coming to the game. This need shapes their desired level of service from the food and drink vendors at the ballpark. Personal service philosophies, predicted service levels, derived service expectations, and adequate service expectations do not accurately describe the difference between Steve and Bart's desired level of service.

Steve,a Baseball Fan Who Regularly Goes to Games Right After