Amber wants to get her ears pierced.In the community in which she lives,she can get them pierced at a jewelry store in a strip mall.She can get them pierced at the local tattoo parlor or have them pierced by a friend's mother who happens to be a nurse.Amber's mother has threatened her with dire punishment if she has them pierced and then gets an infection because the person who pierces them was inept or unsanitary.Amber chose the nurse because of a(n)_____,which makes her believe it is the method her mother will most approve of.
A) Explicit service promise
B) Perceived service alternative
C) Word-of-mouth communication
D) Implicit service promise
E) Marketing testimonial

Question

Quizplus · Accepted Answer

Amber chose the nurse due to an implicit service promise, which is the unspoken assurance she feels from the nurse's medical background and expertise, leading her to believe this option would be the most sanitary and safe, and thus likely to be approved by her mother.

Amber Wants to Get Her Ears Pierced