Technology is creating a demand for ethnocentric services.

Question

Quizplus · Accepted Answer

Technology is actually creating a demand for more diverse and culturally sensitive services, rather than ethnocentric ones. As globalization and cross-cultural interactions increase, businesses and organizations need to cater to the unique needs and preferences of different cultures and ethnic groups. This has led to a growing interest in multicultural marketing, localization, translation, and other services that help bridge the cultural divide. Ethnocentric services, which are geared towards the dominant culture and typically disregard or marginalize minority cultures, are therefore becoming less relevant and less viable in today's globalized world.

Technology Is Creating a Demand for Ethnocentric Services