Dawn,a sales executive at Wind Homes Ltd. ,sells building materials to the construction contractors in New Jersey.She is able to achieve her annual sales target for wooden planks,but the sales of wooden joineries are far below the set target.Dawn tries to push the stock of these additional construction materials to all her existing customers.Identify the strategy being used by Dawn in this scenario.

Question

Quizplus · Accepted Answer

Dawn is using the full-line selling strategy to push the additional stock of wooden joineries to all her existing customers, as she is trying to sell additional construction materials along with the wooden planks that she has been successfully selling to the construction contractors in New Jersey.

Dawn,a Sales Executive at Wind Homes Ltd