Using a consultative customer-oriented sales approach leads to lower firm profitability and loss of customer base.
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Q13: The buyer and the seller in a
Q14: The use of supplier management systems to
Q15: The sole determinant of customer lifetime value
Q16: Customers are the primary revenue source for
Q17: Functional relationships are long-term market exchanges characterized
Q19: Customer lifetime value is the combined total
Q20: Companies prefer buyers who are both attitudinally
Q21: Length of experience is a strong substitute
Q22: For many years,thousands of loyal fans followed
Q23: Knowledge of the customer,the product,the industry,and the
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