The use of a consultative customer-oriented sales approach:
A) focuses on solo exchanges as the primary type of business transaction.
B) improves customer retention and firm profitability.
C) fails to improve relationship marketing efforts in business.
D) leads to low behavioral loyalty.
E) reflects the lowest degree of relationship marketing efforts.

Question

Quizplus · Accepted Answer

The use of a consultative customer-oriented sales approach focuses on building strong relationships with customers by understanding their needs and providing personalized solutions. This approach improves customer retention and generates repeat business, ultimately leading to firm profitability. Therefore, option B is the best choice.

The Use of a Consultative Customer-Oriented Sales Approach