April,a sales rep for Beta-Z Equipment,has recently been assigned to work with Leapheart construction.Typically,Leapheart purchases about $15,000 worth of materials per quarter from Beta-Z,but since April took over as the sales rep to work with Leapheart,the volume has dropped drastically.Sam,the inventory manager at Leapheart,often ends April's sales calls saying something like,"Look,little lady,I don't need someone like you in here telling me how to build houses.Why don't you just run along and bake some cookies or something." April has been professional in every way,but now her manager believes that the client should be assigned to Wayne.This change is called a:

Question

Quizplus · Accepted Answer

This scenario describes turnover, which is when a client or account is reassigned to a different salesperson or account manager because the current one is not meeting their needs. The client's negative and inappropriate behavior towards April suggests that she may not be able to maintain a productive relationship with Leapheart, and so someone else is needed to take over the account. Pressure transfer, conversion, clean sweep, and territory waiver are not appropriate choices as they do not accurately describe the situation.

April,a Sales Rep for Beta-Z Equipment,has Recently Been Assigned to Work