During her presentation to a prospective customer,Lea informed him about the new wallboard's superiority.She also brought along a sample so that the building contractor could see and feel the superiority of the product she was selling.Lea used a _____ to improve the buyer's understanding of her product.
A) multiple-sense appeal
B) standardized approach
C) collaborative approach
D) style-flexing appeal
E) composite appeal

Question

Quizplus · Accepted Answer

Lea used a multi-sense approach by not only informing the customer but also providing a sample for him to see and feel. This appeals to more than one sense of the buyer and can improve their understanding and perception of the product.

During Her Presentation to a Prospective Customer,Lea Informed Him About