The _____ is the return a buyer would have earned from a different use of the same investment capital.
A) sunk cost
B) fixed cost
C) opportunity cost
D) gross revenue
E) net revenue

Question

Quizplus · Accepted Answer

Opportunity cost is the return or profit foregone from the next-best alternative decision or investment. It represents the cost of an alternative that must be forgone in order to pursue a certain action. Sunk cost (A) is a cost that has already been incurred and cannot be recovered, fixed cost (B) is a cost that does not change with an increase or decrease in the number of goods or services produced or sold, gross revenue (D) is the total revenue earned from the sale of goods or services before any deductions or expenses, and net revenue (E) is the total revenue earned from the sale of goods or services after all deductions or expenses.

The _____ Is the Return a Buyer Would Have Earned