Nikola,a salesperson at a cosmetic firm,gives a sales presentation to Jarvis.When she begins her sales presentation,Jarvis assumes that she is a good and effective salesperson because he remembers an incident where she was polite and courteous to him.Since then,Jarvis always perceives Nikola to be good at her job.Which of the following phenomena best explains Jarvis's perception of Nikola?

Question

Quizplus · Accepted Answer

The halo effect refers to the tendency to perceive someone as having overall positive qualities based on a single positive trait or behavior. In this case, Jarvis assumes that Nikola is good at her job because of her politeness and courtesy, which creates a "halo" of positive perception around her abilities as a salesperson.

Nikola,a Salesperson at a Cosmetic Firm,gives a Sales Presentation to Jarvis.When