Just as Brian,a sales manager,walked into a prospect's office carrying samples and his portfolio for the demonstration,he tripped and fell down right in front of the prospect.All his material for the presentation was scattered on the floor,and it took him almost five minutes to get things back on track.Because of the _____,the prospect is likely to permanently label Brian as clumsy and ineffectual.

Question

Quizplus · Accepted Answer

The halo effect refers to the tendency of people to generalize from one trait (in this case, clumsiness from the incident) to an overall evaluation of a person or object. In this scenario, the prospect might generalize Brian's initial clumsiness to his overall competence, thus labeling him as ineffectual.

Just as Brian,a Sales Manager,walked into a Prospect's Office Carrying