Irene is a salesperson for Pro,a company selling sports and driving gear.Irene begins her meeting with a prospect by saying,"Driving an 18-wheel truck eight hours a day must be hard on you physically,but you can reduce some of that fatigue by putting this special cushion in your truck seat," and she hands a sample to her prospect.Irene is using the _____ opening.

Question

Quizplus · Accepted Answer

Irene is using the product opening by immediately offering a solution to a potential pain-point for the prospect (physical fatigue from driving an 18-wheel truck for 8 hours a day). She then provides a sample of the product to address this issue.

Irene Is a Salesperson for Pro,a Company Selling Sports and Driving