George Tries to Sell His Firm's New Air Conditioner to a Prospect.He

George tries to sell his firm's new air conditioner to a prospect.He opens his sales presentation by talking about how the new air conditioner reduces the average power consumption by 33 percent and how it would save nearly $150 a month if the prospect runs the air conditioner for six hours every day.In this case,George is using the _____ opening.

A) benefit
B) introduction
C) compliment
D) curiosity
E) referral