Victor is calling on Meridian Cabinetworks.His goal is to close a deal for a customized profile sander valued at about $3,500.He'd be willing to accept if Meridian purchases one of his firm's ready-made sanders,which costs about $2,000.Victor wants to convince the owner of Meridian to use the sander and to provide his company with a testimonial that would help him approach other local wood workers.For Victor,the sale of the less expensive ready-made profile sander is his _____.
A) minimum call objective
B) strategic mission
C) sales quota
D) primary call objective
E) optimistic call objective

Question

Quizplus · Accepted Answer

Victor's minimum call objective is the least outcome he is willing to accept from the call, which in this case is the sale of the less expensive, ready-made profile sander.

Victor Is Calling on Meridian Cabinetworks