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Flora Is a Chief Supplier of Flowers to Retailers in Dallas.Haley,a

Question 59

Multiple Choice

Flora is a chief supplier of flowers to retailers in Dallas.Haley,a salesperson at Flora,is planning to call on a supermarket chain that stocks flowers but does not buy its supplies from Flora yet.Why would Haley set multiple call objectives including the goals of getting the company to buy its Valentine package for $129 and convincing them to display Flora's samples in some of its stores for her first meeting itself?


A) Multiple sales call objectives increase the fear of failure,which makes the salesperson try even harder.
B) Multiple sales call objectives allow the salesperson to avoid focusing on any one sales call objective for too long.
C) Multiple sales call objectives will force the salesperson to set his or her objectives too high.
D) Multiple sales call objectives are usually self-correcting in case the call objectives set are too high or too low.
E) There is no benefit inherent in multiple sales call objectives.

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