Judy is a local sales representative for an insurance company.The economy is stagnant and few new residents are moving into her territory.Consequently,Judy decides to assess the potential for additional sales among her existing customers.Judy is planning to use a(n)_____ strategy.

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Quizplus · Accepted Answer

Selling deeper involves exploring the potential for additional sales among existing customers, which is exactly what Judy is planning to do. Endless-chain involves obtaining leads through referrals from existing customers, data mining involves analyzing large amounts of customer data to identify patterns and opportunities, cold calling involves contacting potential customers who have not expressed interest, and seeding involves creating interest in a product before it is actually available for purchase. None of these strategies specifically address the situation that Judy is facing.

Judy Is a Local Sales Representative for an Insurance Company