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Harold Needs to Sell a New Drug to Physicians and Doctors

Question 75

Multiple Choice

Harold needs to sell a new drug to physicians and doctors in a locality.Without even checking with the doctors and physicians,he visits the clinics and hospitals in the locality,assuming that someone would be interested in buying the new drug.This is an example of:


A) cold calling.
B) deep selling.
C) lowballing.
D) ambush marketing.
E) routing.

Correct Answer:

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