Gatekeepers are usually the ones who start the buying process.

Name: Gatekeepers are usually the ones who start the buying process.
Brand: Quizplus
Rating: 4.8 (43 reviews)

Question

Quizplus · Accepted Answer

Gatekeepers are typically individuals who control access to decision-makers or important resources within an organization, but they are not usually the ones who initiate the buying process. They may influence it by controlling information flow or access, but the initiation often comes from decision-makers or those with a direct need.

Gatekeepers Are Usually the Ones Who Start the Buying Process