A salesperson for the Big Apple Sign Corporation was trying to get the owner of a hardware store to buy a new kind of advertising tool called floor graphics-an opaque vinyl film that applies directly to the floor,is easy to remove,and can be used to promote in-store specials.Since the store owner has purchased advertising before-just not this particular kind of advertising tool-this is an example of a _____ situation.

Question

Quizplus · Accepted Answer

This situation is an example of a modified rebuy because the store owner has purchased advertising before, but is considering a new type of advertising tool, the floor graphics. This means that the decision-making process for the purchase is not completely new, but the buyer is still making modifications by considering a new option.

A Salesperson for the Big Apple Sign Corporation Was Trying