Vincent has been purchasing goods for his firm from a single supplier for many years.On every purchase,the supplier gives him reasonable discounts.Even though other vendors sell the same goods at lower rates,Vincent states that he has never considered an alternate supplier because the quality of goods provided by his existing supplier has always been exceptional.This is an example of:

Question

Quizplus · Accepted Answer

This is an example of vendor loyalty, as Vincent continues to purchase from the same supplier despite potentially better pricing elsewhere because he values the quality of goods and discount benefits from his current supplier.

Vincent Has Been Purchasing Goods for His Firm from a Single