Hammond Inc.supplies its retailers with handheld Crownlink electronic data interchange terminals.All of its retailers use these terminals to transmit merchandise orders to Hammond in Kansas City.Their inventories are always stocked as needed.Shipments are made daily as required by individual retailers.This is an example of a(n)_____ system.

Question

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This system is an example of efficient consumer response (ECR) which involves the use of technology to speed up the flow of information and goods between retailers and suppliers, reducing the time between inventory replenishment and delivery to customers. The Crownlink terminals used by retailers facilitate faster and more accurate ordering, reducing the need for excess inventory and enabling Hammond to make daily shipments as required by the individual retailers.