A salesperson is required to show high levels of creativity when he or she has to sell a service rather than a product to a new customer.

Question

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Selling a service requires the salesperson to be more creative in defining and illustrating the benefits of the service. Unlike a physical product, a service is not tangible, which makes it challenging for the customer to understand its features or benefits. Therefore, a salesperson is required to show high levels of creativity to communicate the value of the service and persuade the customer to purchase it.

A Salesperson Is Required to Show High Levels of Creativity