Even though personal selling is the most expensive method of communication on a per-person-reached basis,businesses continue to use personal selling because of advantages in:
A) flexibility.
B) the number of people reached.
C) credibility.
D) efficiency.
E) control over the content of publicity.

Question

Quizplus · Accepted Answer

Personal selling offers flexibility, allowing salespeople to tailor their messages to individual customers and adjust their approach based on customer responses, making it a valuable tool despite its high cost.

Even Though Personal Selling Is the Most Expensive Method of Communication