To promote its products,Valerie's firm has always depended solely on advertising in the local newspaper and occasional direct mail programs.Valerie suggests using integrated marketing communications because:

Question

Quizplus · Accepted Answer

No single communication vehicle is free of weaknesses. It is important to use an integrated approach that combines different communication channels to reach customers more effectively and efficiently. This approach helps to create a consistent message across all channels and ensures that the brand is present at every touchpoint of the customer journey.

To Promote Its Products,Valerie's Firm Has Always Depended Solely on Advertising