A grocery store wants to know whether e-mails containing recipes have an influence on shopping habits.They are able to track who actually opens the e-mails,as well as the time at which the e-mails are deleted,and are able to track purchasing behavior via their preferred customer program that requires scanning of an identification card to get discounted prices.This allows a(n)____ measure of the impact of the advertising e-mails.
A)unobtrusive
B)hypothetical
C)self-report
D)subjective

Question

Quizplus · Accepted Answer

The measure utilized here is unobtrusive, as it is based on observation of behavior (e-mail opening and time of deletion, as well as purchasing behavior) rather than self-report or hypothetical scenarios.

A Grocery Store Wants to Know Whether E-Mails Containing Recipes