The fallowing scale type is called: "Ugly 1 2 3 4 5 Beautiful"
A)A likert-scale.
B)A semantic differential scale.
C)A numerical scale.
D)An itemized rating scale.

Question

Quizplus · Accepted Answer

This scale is a semantic differential scale because it uses opposite adjectives (ugly and beautiful) to measure a concept on a bipolar continuum. The numbers (1 to 5) provide a way to quantify the degree of the concept being measured, but they are not the main focus of the scale.

The Fallowing Scale Type Is Called: "Ugly 1 2 3