"Indicate the order in which you prefer the following coke-labels.Give your favorite label a 1,the label that you prefer next a 2,and so on: Coca Cola
Pepsi
Dr Pepper "
This is an example of:
A)A rating scale.
B)An itemized rating scale.
C)A ranking scale.
D)None of the above answers is correct.

Question

Quizplus · Accepted Answer

This is a ranking scale as it asks the respondent to rank the options in a specific order of preference. A rating scale would ask the respondent to rate the options on a scale of, for example, 1 to 5. An itemized rating scale would list specific attributes or qualities of the options and ask the respondent to rate each one.

"Indicate the Order in Which You Prefer the Following Coke-Labels