A marketing manager believes that sales promotion has a positive effect on sales.Although he believes that this relationship holds true generally for all consumers he also believes that it is nevertheless contingent on the price consciousness of consumers. What would be the dependent variable here?
A)Profits.
B)Sales promotion.
C)Price consciousness.
D)Sales.

Question

Quizplus · Accepted Answer

The dependent variable here is the sales, as it is the outcome that is being influenced by the sales promotion and price consciousness of consumers. The marketing manager wants to determine the relationship between these variables and how they impact sales.

A Marketing Manager Believes That Sales Promotion Has a Positive