Which of the following statements about integrated marketing is true?
A) It cannot be used with mailings.
B) Every sales email should include at least one link.
C) It is a seldom used method for coordinating selling.
D) Only marketing professionals need to be aware of integrated marketing communications efforts.
E) Integrated marketing can be used only to link emails with websites.

Question

Quizplus · Accepted Answer

Every sales email should include at least one link to a website or social media page as part of integrated marketing communication efforts. The goal is to create a seamless and consistent experience for the customer across all channels. The other statements are false.

Which of the Following Statements About Integrated Marketing Is True