Danny is an American whose company has sent him to handle a business deal in Japan. While he is there, Danny's host offers him unfamiliar foods, refuses to make prolonged eye contact, and bows frequently. Danny thinks the food and frequent bowing are weird and that refusing to make eye contact is rude. In his mind, the way things are done in the United States is the "right" way. What tendency is Danny exhibiting?

Question

Quizplus · Accepted Answer

The scenario describes Danny's belief that the way things are done in the United States is the "right" way, indicating he is exhibiting ethnocentrism - the tendency to view one's own culture as superior to others. This is highlighted in his belief that the unfamiliar foods are "weird" and the refusal to make prolonged eye contact is "rude" based on his own cultural norms.

Danny Is an American Whose Company Has Sent Him to Handle