Kali is pitching her company's streamlined data management service to a company. It is important for Kali's presentation that her listeners see that the costs of traditional data management systems have risen over the last five years, so she stretches the vertical axis of her line graph so that it looks like the costs have skyrocketed, even though they have only gone up by a small percentage. This is an example of
A) the missing zero beginning.
B) varied scale size.
C) scale distortion.
D) a format error.
E) grid misplacement.

Question

Quizplus · Accepted Answer

Stretching the vertical axis of a graph in a non-uniform way to make data look more dramatic than it actually is, is an example of scale distortion. This can be a deceptive practice, and it is important to use uniform scales so that viewers can accurately interpret the data.

Kali Is Pitching Her Company's Streamlined Data Management Service to a Company