Which of the following statements about brochures is true?
A) Brochures are an out-of-date method of advertising.
B) Customers purchasing high-value or high-risk items are likely to want brochures.
C) You should try to fit as much information as possible into your brochures.
D) You should write your message directly on your brochure to see how it relates to other visual elements.
E) Brochures should focus on information and avoid persuasion.

Question

Quizplus · Accepted Answer

Customers purchasing high-value or high-risk items, such as a piece of machinery or a house, are likely to want brochures to help them make informed decisions. Brochures are a useful tool for providing detailed information about products or services. While it is important to provide necessary information, cramming too much information into a brochure can make it overwhelming and confusing to read. It is also important to incorporate persuasive language and visuals to encourage customers to take action. Writing directly on the brochure itself can make it appear messy and unprofessional.

Which of the Following Statements About Brochures Is True