Table 8-2
Diamond Jeweler's is trying to determine how to advertise in order to maximize their exposure.Their weekly advertising budget is $10,000.They are considering three possible media: tv,newspaper,and radio.Information regarding cost and exposure is given in the table below: Let T = the # of tv ads,N = the # of newspaper ads,and R = the # of radio ads
-According to Table 8-2,which describes a media selection problem,what would the objective function be?
A)Maximize 10T + 7N + 20R
B)Minimize 10T + 7N + 20R
C)Minimize 800T + 1000N + 400R
D)Minimize 7000T + 8500N + 3000R
E)Maximize 7000T + 8500N + 3000R

Question

Table 8-2
Diamond Jeweler's is trying to determine how to advertise in order to maximize their exposure.Their weekly advertising budget is $10,000.They are considering three possible media: tv,newspaper,and radio.Information regarding cost and exposure is given in the table below:  Let T = the # of tv ads,N = the # of newspaper ads,and R = the # of radio ads
-According to Table 8-2,which describes a media selection problem,what would the objective function be?
A)Maximize 10T + 7N + 20R 
B)Minimize 10T + 7N + 20R 
C)Minimize 800T + 1000N + 400R 
D)Minimize 7000T + 8500N + 3000R 
E)Maximize 7000T + 8500N + 3000R

Quizplus · Accepted Answer

The Answer of Table 8-2
Diamond Jeweler's is trying to determine how to advertise in order to maximize their exposure.Their weekly advertising budget is $10,000.They are considering three possible media: tv,newspaper,and radio.Information regarding cost and exposure is given in the table below:  Let T = the # of tv ads,N = the # of newspaper ads,and R = the # of radio ads
-According to Table 8-2,which describes a media selection problem,what would the objective function be?
A)Maximize 10T + 7N + 20R 
B)Minimize 10T + 7N + 20R 
C)Minimize 800T + 1000N + 400R 
D)Minimize 7000T + 8500N + 3000R 
E)Maximize 7000T + 8500N + 3000R

Table 8-2 Diamond Jeweler's Is Trying to Determine How to Advertise in Advertise