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The Cost Approach to Pricing

Question 4

Multiple Choice

The cost approach to pricing:


A) is the only defensible pricing mechanism for ethical companies to use.
B) implies that prices are set based on the cost the market will bear.
C) means prices are adjusted to ensure the selling organization recoups all costs.
D) implies that cost analysis is the only technique to be used to negotiate prices.
E) means prices are set to cover direct costs,contribute to indirect costs,and provide a profit.

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