The pricing technique whereby a certain percentage of cost of goods sold or of price is added to the cost of goods sold in order to obtain the market price is called:
A) price discrimination
B) transfer pricing
C) market segmentation
D) retail pricing
E) markup pricing

Question

Quizplus · Accepted Answer

Markup pricing involves adding a certain percentage (the markup) to the cost of goods sold in order to determine the selling price. This is a common pricing technique used by retailers and businesses to determine the price of their products.

The Pricing Technique Whereby a Certain Percentage of Cost of Goods