Two-part pricing is a pricing strategy:
A) where the consumer pays an access fee and a price per unit of a good or service and is very rarely practiced
B) that divides the amount a consumer pays for a good or service into an access fee and a price per unit.
C) offers a package deal to consumers on the purchase of two or more products.
D) whose principal characteristic is that it offers a buyer a package consisting of two or more goods that is more attractive than the alternative of buying the goods separately.
E) whose principal characteristic is that it forces the buyer to purchase a package consisting of two or more goods that is often far less attractive, and more costly, than the alternative of buying the goods separately.

Question

Quizplus · Accepted Answer

Two-part pricing is a pricing strategy where the amount a consumer pays for a good or service is divided into an access fee and a price per unit. This allows for flexibility in pricing and can be seen in various industries such as utility services, gym memberships, and software licenses. Option A is incorrect because two-part pricing is commonly practiced. Option C is referring to bundle pricing, which is a different pricing strategy. Option D is referring to bundle pricing as well, but with the added characteristic of being more attractive than buying the goods separately, which is not necessarily true for all bundle pricing. Option E is incorrect as two-part pricing does not force the buyer to purchase anything, it simply offers a different pricing structure.

Two-Part Pricing Is a Pricing Strategy