Solis Technology, Inc purchases computer sound systems from a manufacturer in China and distributes them to retail stores throughout the United States. Solis's management has estimated that within the range of feasible prices for the drives, the elasticity of demand of the retail stores is -5.0. If Solis can obtain any quantity of drives from the manufacturer for a fixed price of $18, answer the following:
a. What will be its profit-maximizing markup percentage?
b. What price should it charge for its sound systems?
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