Product differentiation refers to a wide variety of activities, such as design changes and advertising, that rival firms employ to attract consumers to their products.

Question

Quizplus · Accepted Answer

This statement is true. Product differentiation is a strategy used by companies to make their products more attractive to consumers by changing their design, features, packaging or advertising. By differentiating their products from their competitors, companies hope to gain a competitive advantage in the market.

Product Differentiation Refers to a Wide Variety of Activities, Such