Greater confidence can be placed in market experiments as opposed to surveys because:
A) market experiments are easier to conduct than market surveys.
B) market experiments are cheaper to conduct than market surveys.
C) market experiments indicate how consumers react while market surveys indicate how consumers think they will react.
D) market experiments are inherently risky and expensive
E) None of the above

Question

Quizplus · Accepted Answer

Market experiments are more reliable because they allow researchers to observe how consumers actually behave rather than relying on what they say they would do in a survey. Surveys can be influenced by factors such as social desirability bias, which can lead to respondents providing answers that they believe are socially acceptable, rather than reflecting their true behavior. Market experiments provide more accurate insights into consumer behavior.

Greater Confidence Can Be Placed in Market Experiments as Opposed