A(n) _____ is how a particular feature will help a particular buyer and is tied directly to the buying motives of the prospect.
A)advantage
B)distinction
C)benefit
D)characteristic
E)highlight

Question

Quizplus · Accepted Answer

A benefit is how a feature can specifically meet a buyer's needs or desires, and is therefore tied directly to their buying motives. Advantages and characteristics may be components of a benefit, but do not inherently connect to a buyer's motivations. Distinction and highlight are not direct synonyms for the concept described in the question.

A(n) _____ Is How a Particular Feature Will Help a Particular