Imagine you are trying to sell your marketing professor a new selling textbook. You are debating whether to use an introduction or a benefit opening. What would you say if you were using an introduction opening? What would you say if you were using a benefit opening?

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The Answer of Imagine you are trying to sell your marketing professor a new selling textbook. You are debating whether to use an introduction or a benefit opening. What would you say if you were using an introduction opening? What would you say if you were using a benefit opening?

Imagine You Are Trying to Sell Your Marketing Professor a New