It is possible for a person to be a center of influence and never actually buy from the salesperson.

Question

Quizplus · Accepted Answer

A center of influence is a person who has a significant impact on the buying decisions of others, even if they themselves do not make a purchase. They may be able to recommend products or services to others, or have a large social media following that can influence others' opinions. Therefore, it is possible for a center of influence to never actually buy from a salesperson themselves.

It Is Possible for a Person to Be a Center