Firms are increasingly relying on telemarketing to perform many functions salespeople used to perform.

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Telemarketing has become a popular alternative to face-to-face sales as it allows firms to reach a larger audience without the need for travel or in-person meetings. Telemarketers can perform various functions such as lead generation, appointment setting, customer service, and even closing sales. This has led to a reduction in the number of traditional salespeople needed by some firms.

Firms Are Increasingly Relying on Telemarketing to Perform Many Functions