You represent a manufacturer of hearing aids. Lacresia, an audiologist to whom you have sold your company's new Max-Ear 2001, is so pleased with its performance in helping patients that she could not previously fit with hearing aids that she is writing you a letter of introduction to take to an old classmate of hers who has his own audiology clinic in nearby Cedartown. This is an example of the _____ method of prospecting.

Question

Quizplus · Accepted Answer

The endless-chain method of prospecting involves obtaining referrals from satisfied customers or contacts, which is what Lacresia is doing by writing a letter of introduction to her classmate.

You Represent a Manufacturer of Hearing Aids