Legal Eagle Software has developed a program that will save attorneys a lot of time in their research for precedents in product injury liability cases. The marketing director believes the software is so significant, that some attorneys will change their specialties when they discover its availability. Therefore, all six of the salespeople in this region have been brought to Franklin County, where this Thursday and Friday they will attempt to call on every lawyer within a one mile radius of the county court house. This type of cold canvassing is called:

Question

Quizplus · Accepted Answer

The type of cold canvassing described in the scenario is called a blitz. A blitz is a brief, intense campaign to make contact with as many potential customers as possible. In this case, the salespeople are targeting lawyers in a specific geographic area to promote Legal Eagle Software's product. The purpose of the blitz is to generate interest and awareness of the product in a short amount of time.

Legal Eagle Software Has Developed a Program That Will Save