Luisa has been in sales about three years. In that time she has learned that different sales presentations are necessary for different customers. In fact, she will often change her presentation during her sales calls depending upon the nature of the selling situation she encounters. Luisa is using:

Question

Quizplus · Accepted Answer

Luisa's ability to adjust her sales presentation based on the customer's situation is an example of adaptive selling. This approach allows her to tailor her message to better meet the needs and preferences of each individual customer, potentially leading to higher levels of success in the sales process.

Luisa Has Been in Sales About Three Years