To sell to Joann you need to appeal to her ego. She'd rather hear that your new product will cause people to notice her as an innovative leader than the exact amount of cost savings it will provide or that her employees would like it. Joann's social style best fits that of a(n):

Question

Quizplus · Accepted Answer

Joann's desire for appealing to her ego and being seen as an innovative leader suggests that she has an expressive social style. Expressives are known for valuing recognition and attention from others, making them more likely to respond to appeals that emphasize personal recognition and social status.

To Sell to Joann You Need to Appeal to Her