The salesperson says, "For the money, you will find no better water reclamation system anywhere!" The customer thinks the salesperson has just told him that his product is cheaply made and only fairly successful at cleaning the water so it can be reused. Part of the miscommunication was caused by the customer's secretary who came in during the presentation and asked the customer to sign a letter. In terms of the communication process, the salesperson was ____, the customer was _____, and the secretary created ____.
A)decoding; encoding; feedback
B)decoding; creating feedback; noise
C)encoding; decoding; feedback
D)encoding; decoding; noise
E)decoding; encoding; noise

Question

Quizplus · Accepted Answer

The salesperson is encoding the message by using language to communicate their product's benefits, while the customer is decoding the message and interpreting its meaning. The miscommunication is caused by noise in the communication process, which in this case is the interruption from the secretary. Therefore, the salesperson is encoding, the customer is decoding, and the secretary is creating noise. Choice D is the only option that accurately reflects these roles in the communication process.

The Salesperson Says, "For the Money, You Will Find No