When adjusting sales presentations for international audiences, salespeople should recognize:
A) in low-context cultures the background and reputation of the salesperson is especially important
B) in high-context cultures the words communicated are especially important
C) in low-context cultures gestures and nonverbal communications are most important
D) in low-context cultures words carry most of the information in communication
E) all of the above are concerns in international sales

Question

Quizplus · Accepted Answer

In low-context cultures, communication relies heavily on explicit verbal expression, meaning words carry most of the information.

When Adjusting Sales Presentations for International Audiences, Salespeople Should Recognize