Kevin works for Irish Pub Company, a design and construction outfit that sells completely finished, made-in-Ireland pubs--complete with everything from beer taps to mosaic floors to decorative bric-a-brac like antique whiskey bottles--to American entrepreneurs. Kevin is trying to sell the Irish pub concept to a retired New York City business executive who wants to own his own business. Since the executive is not an experienced pub owner and is reluctant to invest $300,000 in the project, Kevin should consider this to be a _____ buying situation.
A)new-task
B)straight-rebuy
C)derived-demand
D)value-added
E)modified-rebuy

Question

Quizplus · Accepted Answer

A new-task buying situation occurs when the buyer has never purchased the product or service before. In this case, the retired New York City business executive has never owned a pub before, so this is a new-task buying situation for him.

Kevin Works for Irish Pub Company, a Design and Construction